HeyFish
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HeyFish.ai launched in 2024 with a specific technical advantage that separates it from earlier UGC generators: the ability for AI actors to realistically hold actual product images or objects on camera. This sounds like a small feature, but it addresses a real problem. Early AI video tools generated talking heads describing products, but the avatar was empty-handed or held abstract shapes. HeyFish's product-holding technology means an AI actor can pick up your product, turn it over, show the packaging, and demonstrate how it's held or used, just as a real person would in an unboxing or testimonial video. For categories like supplements, cosmetics, skincare, small appliances, and electronics, watching someone hold and manipulate the actual product matters for conversion.
The platform operates with minimal setup. You write a script or paste one provided by a template, choose an AI actor from the roster, and hit generate. Videos produce in roughly two minutes. No advanced video editing skills required. For DTC brands and creators running performance campaigns, the speed matters more than most people outside advertising realize. If you're running ads on TikTok and something goes viral, you need to generate follow-up videos fast. If you're testing creative angles, you want to produce 10 variations in an afternoon, not spend days coordinating with freelancers. HeyFish's two-minute generation fits that velocity.
The actor roster is the largest among UGC-specific tools. HeyFish provides 1500+ AI actors across diverse ages, ethnicities, body types, and presentation styles. The company positions this as significantly larger than most competitors, and the number holds up. More actors means more specificity in casting for your product and audience. A supplement brand can find actors that look fit and healthy. A skincare brand can find actors across age ranges, skin tones, and styles. A hair product brand can find actors with different hair types and textures. This diversity reduces the awkwardness of mismatched casting that can hurt testimonial credibility. The language support spans 70+ languages with natural lip-syncing, which matters if you're testing ads across English, Spanish, German, and other major markets. All the actors' voices sync naturally to the lips, which is the quality that separates an AI video you'll run on paid media from one that looks obviously synthetic.
HeyFish prices on a credit system with three clear tiers. The Starter plan costs $24.99 per month and includes 25 monthly credits, generating roughly 12 videos. The Pro tier is $59.99 monthly with 70 credits for approximately 35 videos per month, and adds access to 500+ premium AI actors, advanced video models, up to 90-second video length, one custom avatar import, over 100 premium ad templates, and unlimited free revisions across 70+ language options. The Business tier costs $119.99 per month and provides 170 monthly credits for around 85 videos, plus 1500+ AI actors, all available models including the latest Veo 3.1 video model, up to 120-second videos, three custom avatar imports, 200+ templates, and team collaboration features. All plans include commercial licensing and no watermarks, which is essential because you need to own and run these videos as paid ads. Annual billing provides a 20 percent discount, bringing the Starter plan down to roughly $19.99 per month if paid yearly.
The per-video cost ranges from approximately $0.71 to $2.08 depending on which plan you choose. This matters for advertisers because it directly affects your ability to test creative variations. At the $0.71 cost per video on the Business tier, you can generate 50 video variations for $35, which is a rounding error in a typical DTC ad budget. At the Starter plan's higher per-video cost, generating dozens of variations is less economical. The credits system also means you're not locked into one video length or production model. A Starter subscriber might use one credit for a 30-second video and another for a 60-second version, whereas a Business subscriber can make full 120-second brand story videos if the campaign calls for it.
What separates HeyFish's positioning from narrower single-purpose tools is its explicit focus on e-commerce performance marketing. The platform surfaced data that it serves 3000+ e-commerce brands worldwide and has generated 100000+ videos to date. These numbers matter because they suggest the platform has learned what works in the space, debugged its product-holding technology at scale, and developed templates and workflows optimized for the types of product categories that drive e-commerce conversion. The platform explicitly highlights use cases in supplements, cosmetics, small appliances, and app marketing, which are the categories where visual product demonstration in a testimonial format drives the highest ROI. The template library includes ad formats tailored for TikTok, Meta, YouTube Shorts, Snapchat, and Amazon Ads, which means templates are already framed for those platforms' preferred aspect ratios and story beats.
Advanced features include dual-avatar dialogue videos, where two AI actors appear on screen and have a conversation about the product. This is useful for handling a common testimonial format: one person asking a question, the other answering it. It's also useful for two-host dynamics that some audiences find more engaging than a single testimonial. Voice cloning from 30-second audio samples enables a brand to establish its own voice across videos, and the platform supports multiple export formats in vertical, horizontal, and square aspect ratios so the same video can be optimized for different social platforms without re-rendering.
HeyFish fits best for e-commerce brands that are already running paid social and are ready to scale beyond static product images and occasional video ads. If you're a supplement brand, skincare brand, or small appliance maker with a marketing budget, HeyFish's 1500-actor roster, product-holding tech, and tiered pricing structure let you test and iterate faster than hiring freelance creators or managing a carousel of talent. The $0.71-per-video cost at scale, combined with two-minute generation and native platform optimization, means you can test 50 creative angles on a single product in a single afternoon. The 3000+ e-commerce brand track record provides reasonable confidence that the platform has been battle-tested in the space. For bootstrapped DTC founders or in-house marketing teams, the AI twin feature and template library lower the creative and technical barrier to entry. For agencies managing multiple e-commerce clients, the Business tier's team collaboration and 85 monthly videos per client is realistic volume.